the one

We are through the second round of decision making regarding our logo. Erika from Delphine further fine tuned the first selection we made and after much debate and agonizing- we have a clear winner. Yay! Now we are on to selecting the exact right perfect colors…

The design process is such an interesting one and ending up at the final choice is a not as easy as one would think. When first presented with the options, three pages of 6-7 choices per page, T and I were not at all in agreement. She selected a few, as did I, and not one overlapped. So we stared and thought and stared. Then we were struck with the brilliant idea of cutting each one out individually- and suddenly each design looked so different. A design standing on its own is completely unlike that same design lost in a crowd of similar but different designs….hmmmm

To try to help us along, we printed a large picture of the cottage and placed each potential logo on it as semenax volume enhancer if it were the store front signage. Very interesting, immediately my favorite was ruled out. It looked terrible all of a sudden! One in particular looked spectacular.

We also shrunk the image down and tested it on some packaging prototypes we had been testing. The same one came out as the winner.

More staring and thinking later we decided on THE ONE.  There is final tweaking to be done and of course the color thing. I would say in about 2ish weeks we’ll unveil our new look to you all. Stay tuned!!

and..just so you are not left visually starving, here is a pic of one of our more favorite packaging design ideas. So, if  when you come into sweet paper and buy a few greeting cards, you will leave with a little something like this (with an adorable logo sticker in place of blank white one shown here)

the glassine bag is looking a little worse for the wear after bouncing around in the diaper bag all day yesterday....

slow speed ahead…

We are constantly moving forward, but sometimes it seems like we are moving at a snail’s pace! I usually prefer to move at the speed of light, so the waiting that is inherent in business dealings is difficult for me.

Friday we met with the landlord at our little cottage to go over necessary and desired improvements. Happily we are on the same page. Things are moving along on that front, albeit slowly.

Today T and I had a bit of fun making selections for the store. We parked ourselves at a nice table outside at Come On In, secured two glasses of wine and then spent hours pouring over catalogs. The great part was, of course, looking at pretty paper all afternoon. The not so great part is that 3 hours later we still had many many catalogues to go through. All things considered it is not a bad problem to have. Its amazing how many great stationery companies there are out there, so much amazing design talent! In the end we have 28 order forms filled out and ready to go. How exciting is that?? I can’t wait until everything starts to come in…the unpacking…and setting all the displays in the store…ok, now I am getting ahead of myself. It’s that whole speed of light thing.

a few of our catalogs...

Happy Father’s Day to all the dad’s out there. Hope your day is great.

letterpress love

We spent some more time over the weekend in what we hope to be our new home. We can clearly see the diamond hidden under the peeling paint, unfortunate ceramic floors and layers of dust and cobwebs. We took measurements, discussed where we would put the invitation albums, the greeting cards, the candy, the check out counter. We have lovingly named a little closet the cloffice- because it will become sweetpaper’s tiny little center of operations. We dreamed where the signage should be and how cute a little refurbished chair would look next to the fireplace (yes, there is a fireplace inside- does it get any sweeter?). Then we came home, crafted a proposal, and sent it off to the landlord. We hope to hear back tomorrow.

We left a little letterpress love inside the cottage, just to keep good vibes going. Before placing it on the mantle- T had a bit of fun taking pictures of it all over the cottage. Here is one of my favs:

Wiley Valentine book mark- marking sweetpaper's spot!

This letterpressed bookmark was a giveaway at the Wiley Valentine booth at the National Stationery Show last month. We love their vibe and their beautiful work. We will be offering plenty o’ Wiley Valentine at sweetpaper soon!

and then…there was this little cottage….

Here is our latest hope. Doesn’t this adorable little cottage seem to be begging to be filled with paper goodness? Send beaucoup lease signing vibes our way please…

Cutest little retail cottage...

ups and downs

We had the best time at the National Stationery Show. We met so many amazing and talented designers and can not wait to bring all their fabulous products to San Diego. Then….we came home  to find that our retail space had been given to another. We did pause for a moment of sadness, but know that everything happens for a reason (even if we don’t know what it is yet….). The prefect store front is waiting for us somewhere and we will find it.

In the meantime we are charging ahead with the business of starting a business. We are excited to be working with Erika from Delphine on our logo design- she is very talented and we are lucky to be working with her. We are also deep into our plan on how to infiltrate the San Diego wedding scene- we have stuff that all you event planners are definitely going to want. We came across some fab invitation artists (as we like to call them) at NSS and really believe San Diego is ready for these amazing invitations. No longer will we have to travel to LA – woo hoo!! We have already purchased a few wedding, baby and bar/bat mitzvah books and will be unveiling more about this exciting news in future posts.

Keep your fingers crossed for us as we hunt down sweetpaper’s home.

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